LO2: Fonts, graphics, house style colours

 Selection of typefaces:

The Cavilant font has a bold outline which makes it pop;  It would be ideal to use for a masthead as it's eye-catching and distinctive and the space between letters allows for faster reading. This font is ideal for readability and the is important because my target demographic being mostly retired and older people means that their eyesight will likely not be as good as younger audiences and thus it being bolder and more distinctive allows them to read the title from a distance and make it call to them (metaphorically.) Furthermore the increased spacing between characters allows the font to be even easier to read and thus appeals even further to my target demographic. 

Gabriel Serif is thinner and not as eye-catching or distinctive as the Cavilant font nevertheless I intend to use for some subtitles and or articles as it is still easy to read. This is useful because people who have less time to read the title such as people walking past it being displayed need to be able to read to fast and this font isn't as ideal as the Cavilant font for the readability. it has connotations of responseability and importance which is what I want to bring across in my house-styles as I will be including facts and figures inside my magazine. 

Haarlem Serif is the perfect blend between Gabriel Serif and Cavilant because it has bold outlines and large spaces between letters but also has a trimness and refined look to it which could be ideal for my genre of magazine. This is because usually people who have a interest in nature are people that either have a lot of time on their hands such as retired or wealthy people and people that have access to the countryside and nature again retired and or wealthy people. Meaning I have to portray the style of my target demographic which in this case is rich and old meaning they want grandeur and importance.

Colour schemes:

I have opted to use dark green as my main background colour because it has the denotations of nature and of peace but also connotes oozing luxury like a nice warm armchair or rug. This is ideal because it links with the genre of my magazine but it will also help it resonate with my target audience demographic as them being older and or rich they will prefer the finer things in life and this will hopefully reflect that we understand that. 

I have chosen to use light brown because it is the same colour as dry grass and reeds in the wild but also the colour of many types of birds and wildlife such as deer and warblers. This will help make the magazine have natural connotations and make it seem like we have a real indestructible link with nature which no other nature magazine has. As well as this the light brown colour is highly common use in the genre due to its connotations which will make the audience of those magazines see our magazine in the same light. On top of this light brown also has connotations of warmth and a calm summer breeze, which would hopefully relax and calm our audience making them want to never put it down and or not hesitate to pick it up. 

I have chosen to use light grey as the third main colour of my house style colours because it connotes the clouds, skies and weather that many avid nature enthusiasts are familiar with and hopefully it will make them want to 'seek shelter' inside our magazine away from the harsh/cold colours on our front page. I also wanted to include it because having the rest of the house style colours be warm and inviting could overpower the reader so having a colour on the opposite end f the spectrum with opposing connotations should hopefully balance out the magazines colours. Finally I also opted to use this colour because many species of wildlife are grey such as pigeons, wolves, woodlice and goslings which further appeals to the genre and t the target audience.

Graphics/banners:

 

Visualisation Diagram

Main cover image:

• The front cover of my magazine will be dominated by a main cover image of a bird, animal, fungi or plant that I have photographed. If it has eyes it should look at the camera in order to connect with the audience better. 

• It should be prevalent in the main cover image that the chosen subject is in its natural environment and thus should be close to water, trees, bushes, reeds, grass, sand etc. 

Main cover line: 

• The main cover image should be linked directly to the main cover image. It should be in bold bright font that mirrors the colour scheme portrayed in the main cover image. Due to the fact that the font needs to be bold and eye-catching I have opted to use Cavilant, which is the same font I will use for the other cover lines headings and the main cover line. 

• I also want to use Cavilant for my main cover line because it creates a mental link/pathway for the viewer between the masthead straight to the main cover line.  

Masthead:

• I will use Cavilant for my masthead because it has connotations of significance, importance and formality. This should make the viewer feel that the magazine is respectable, professional and most importantly trustworthy; which is vital to get across as I will include facts and statistics as well as personal opinions. If the audience feels that they don't trust the magazine or its contents then they will disregard the opinions and stories included and thus will not pertain what the message of my magazine is; which is of course to respect and live alongside the environment opposed to destroying and taking advantage of it. 

• I will use a banner behind the masthead because it accentuates it, and at the same time it connotes it as a separate entity to the main cover image meaning that both seem as equally important (which is intended) and also puts it in bold.